ELSA FAIRY Presents “This is Red — New Chapter” in Milan
2026-09-08
International couture house ELSA FAIRY, founded by Ukrainian-born, Florida-based designer Iryna Mykytiuk, will present its new collection, THIS IS RED — New Chapter on September 26, 2026, at the magnificent Palazzo Serbelloni.
After more than a decade dedicated to couture, Mykytiuk enters a new creative chapter—one expressed through the most powerful color in fashion.
Iryna Mykytiuk
THIS IS RED The collection explores red not as a single color, but as an emotion with many identities — romantic, powerful, dramatic and fearless. Deep crimson and scarlet appear through sculptural couture silhouettes, voluminous skirts, cascading ruffles, handcrafted floral elements, asymmetric shapes and dramatic trains. The collection combines the fantasy and craftsmanship traditionally associated with ELSA FAIRY with a stronger and more confident fashion language.
THIS IS RED — New Chapter is about transformation, growth and the courage to change while remaining true to yourself.
“Red has always been more than a color to me. It is an emotion. After more than ten years in couture, I wanted to create a collection that feels like a new beginning.” — Iryna Mykytiuk, Founder & Creative Director of ELSA FAIRY
ABOUT ELSA FAIRY
Founded by Iryna Mykytiuk, ELSA FAIRY is a couture and design house specializing in evening gowns, custom pageant dresses, performance looks, red-carpet fashion and exceptional-occasion couture.
Born in Ukraine and based in Florida, USA, Mykytiuk has spent more than a decade developing the brand’s signature aesthetic, combining sculptural silhouettes, intricate craftsmanship, fantasy and storytelling.
ELSA FAIRY has presented its work internationally in New York, Paris, Milan, Los Angeles, Dubai, Miami, Rome, Tbilisi, Iași, Odesa, Kyiv and Lviv.
Recognized among ELLE Serbia’s “10 Most Spectacular Designers,” the brand has also received editorial attention from Harper’s Bazaar, L’Officiel Baltic, Marie Claire and Fashion Week Online.
