We are delighted to announce that Elfida Artinoff, founder and creative director of ELFIDA’S ATELIER COUTURE, has been officially nominated for the Milan Fashion Awards in the prestigious category Best Couture Designer.
This milestone represents not only a professional achievement, but a deeply personal chapter in the brand’s journey. The creative vision of Elfida Artinoff, Founder and Creative Director of Elfida’s Atelier Couture, was shaped from early childhood by two extraordinary influences: her father, a distinguished connoisseur of antiquities and fine jewelry, and her mother, an atelier-trained designer whose heritage bridges Lebanon and New York. Their refined taste, craftsmanship, and passion for beauty laid the foundation of Elfida’s artistic path.
ELFIDA’S ATELIER COUTURE — A GLOBAL COUTURE JOURNEY
In February 2025, Elfida’s Atelier Couture unveiled its FW25 collection across three New York Fashion Week shows and an exclusive runway presentation during Paris Fashion Week, in collaboration with Paris Fashion Air, hosted at the elegant Hôtel Le Marois.
The SS25 collection made its debut on September 29, 2024, during Paris Fashion Week, once again in collaboration with Paris Fashion Air, and was presented at the historic Maison de l’Amérique Latine.
In May 2025, the brand presented its FW25 collection at Monaco Fashion Days, held during the Cannes Film Festival at the iconic Hôtel Hermitage Monte-Carlo. During Monaco Fashion Days, Elfida Artinoff was named Laureate of the Fashion Star Awards in the category of Luxury Fashion Designer, a prestigious honor recognizing her exceptional talent and lasting influence within the world of luxury fashion.
In October 2025, Elfida’s Atelier Couture showcased its SS2026 collection at the World Fashion Festival Dubai, further reinforcing the brand’s international presence.